When a creative process starts with unique, thoughtful and relative elements, it has the opportunity to be extremely contextual to your audience. GE's Project Plant-a-Bulb did exactly that. This program grew for over three years helping retailers give back to the community by planting over 300,000 flower bulbs, beautifying inner-city schools across America. The program helped GE spread the message of the importance of energy-efficient lighting to world.

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