tom keathley
330-618-0618
tomkeathley.com
curriculum vitae
With 29+ years' experience developing innovative brand and digital solutions with a proven, award-winning approach to delivering ROI through creative strategy, vision, communication, management and culture building, I’ve led agencies that elevate global brands to a position of industry leadership. I’m really good at intricate, impactful sentences too.

skills

Brand, Creative, Content and Digital Strategies
Driven to devise personalized approaches to storytelling for clients and the audiences that matter to them backed by innovative strategies that continuously ensure success in an omni-channel but digitally focused world.

Content Development and Execution
Constantly leveraging the one intangible only generated by highly strategic, creative thinkers – the ability to deliver creative execution that is beautiful in its simplicity, clarity and context. Through empathy, personalization, relevancy, and evidence-based design, I’ve produced award-winning content and creative strategies throughout my career.

Management and Culture Building
Extensive experience and success building harmony within agencies while directing large teams in highly competitive, deadline-driven environments. Building and leading by example, teams that will run through a brick wall for you is the most rewarding work I've done. I cultivate efficient, profitable and highly desired teams with the consistent delivery of innovative strategies, processes and doing it all with a focus on the teams’ growth, career and happiness.


experience

SENIOR VICE PRESIDENT CREATIVE / ACCOUNT DIRECTOR for Adcom
Cleveland, Ohio // 2018-2020
Led creative and digital experience design and strategies for clients across web, mobile and automation. Developed audience segmentation, brand strategies, user experience, creative strategy, design, personalization, automation and contextual tagging strategies for large enterprise-level digital initiatives. Created innovative agency processes for the digital transformation of the agency and our clients including an evidence-based user experience strategy process that leveraged micro-moments, delivered creative content that uniquely satisfied users' wants and needs and moved them towards conversions through deliberate collaboration.

KEY BRANDS & PROJECTS
FEDERAL RESERVE BANK GREAT MINDS THINK PROGRESSIVE WEB APP
STERIS LIFE SCIENCE USER EXPERIENCE & CONTENT STRATEGY
LUBRIZOL ECOMMERCE USER EXPERIENCE STRATEGY


CO-FOUNDER, EXECUTIVE CREATIVE DIRECTOR for Arras Keathley
Cleveland, Ohio // 2011-2018
Head of creative leading strategic vision, new business, digital development, client support and omni-channel strategies for multiple Fortune 500 clients. Developed strategies for digital, creative, social media, content delivery, and customer experiences. Directed all photo, video and content production.

KEY BRANDS & PROJECTS
UNIVERSITY HOSPITAL INNOVATION APP
GE AUTOMOTIVE XENON PRODUCT LAUNCH
GE LIGHTING MEIJER SHOPPER AISLE STRATEGY & DESIGN
HERSHEY’S PERSONA DEVELOPMENT
ALOCA WHEELS ULTRA ONE LAUNCH
VALUE CITY FURNITURE CUSTOMER EXPERIENCE LAUNCH
ODOT WEBSITE USER EXPERIENCE STRATEGY & DESIGN
CUB CADET UTV PRODUCT LAUNCH
CUB CADET SNOW THROWER POS
CUB CADET XT SERIES LAWN MOWER POS


FOUNDER, PRESIDENT, EXECUTIVE CREATIVE DIRECTOR for Keathley Advertising
Akon, Ohio // 1995-2011
Led new business and client marketing strategies including creative direction, paid media, social media, digital development, photo and video production. Built an award-winning culture along with innovative processes and approaches that ensured success through research, efficiencies, profitability and long-term client relationships. Thrived through the economic crisis of 2008-2009 by re-imagining the agency structure of the future.

KEY BRANDS & PROJECTS
GE LIGHTING WHAT’S YOUR LIGHTING STYLE? CAMPAIGN
GE LIGHTING PROJECT PLANT-A-BULB CAMPAIGN
ACCIDENTAL SISTERHOOD BRAND AND PRODUCT LAUNCH
MUSTACHES FOR KIDS BRAND AND LAUNCH CAMPAIGN
TIME INC. ROADRUNNER CABLE MODEM LAUNCH
GOJO PURELL CAMPAIGN
HBO SALES TOOLS
PEPSI EVENT MARKETING


ART DIRECTOR for Malone Advertising
Akron, Ohio // 1990-1995

KEY BRANDS & PROJECTS
GOODYEAR TIRE BLIMP DESIGN
SC JOHNSON FLEA AND TICK PRODUCT LAUNCH
GOODYEAR TIRE WEBSITE DESIGN

2011-PRESENT Executive Board Member for Direction Home AGENCY ON AGING
2017 Keynote Speaker for TMC Innovation TECH IN HEALTHCARE
2018 Keynote Speaker for TMC Innovation BRANDING AND SOCIAL MEDIA

2018 Gold Addy Award for Saucy Brew Works DEAD NUTS POSTER SERIES


2011 Judge's Choice Addy Award for Mustaches for Kids VIP INVITE

2010 Best of Show Addy Award for Mustaches for Kids LEGO HEAD POSTER
2010 Judge's Choice Addy Award for Mustaches for Kids CAMPAIGN
2010 District 5 Gold Addy Award for Mustaches for Kids CAMPAIGN
2010 Gold Addy Award for Mustaches for Kids CAMPAIGN
2010 Gold Addy Award for Mustaches for Kids LEGO HEAD POSTER
2010 Gold Addy Award for GE Lighting PROJECT-PLANT-BULB PRINT AD

2009 Best of Show Addy Award for GE Lighting CFL BROCHURE
2009 District 5 Gold Addy Award for Keathley Advertising HOLIDAY CARD
2009 District 5 Gold Addy Award for GE Lighting ECOLAMPS POS DISPLAYS
2009 Gold Addy Award for Keathley Advertising HOLIDAY CARD
2009 Gold Addy Award for Keathley Advertising AGENCY HOP
2009 Gold Addy Award for GE Lighting ECOLAMPS POS DISPLAYS
2009 Gold Addy Award for GE Lighting CFL BROCHURES

2008 SXSW Award Nomination for GE Lighting WHATSYOURLIGHTINGSTYLE.COM
2008 Webby Award Nomination for GE Lighting WHATSYOURLIGHTINGSTYLE.COM
2008 Judge's Choice Addy Award for Anonymous WEDDING INVITE
2008 Gold District 5 Gold Award for GE Lighting WHATSYOURLIGHTINGSTYLE.COM
2008 People’s Choice Award for Keathley Advertising SHH…LISTEN TO YOUR HEART
2008 Gold Addy Award for Anonymous WEDDING INVITE
2008 Gold Addy Award for Keathley Advertising SHH…LISTEN TO YOUR HEART HOLIDAY CARD
2008 Gold Addy Award for Crave MMM…SAUCY PACKAGING
2008 People’s Choice Award for Keathley Advertising SHH…LISTEN TO YOUR HEART HOLIDAY CARD

2007 Best of Show Addy Award for The Accidental Sisterhood BOOK COVER
2007 District 5 Gold Addy Award for The Accidental Sisterhood PRESS KIT
2007 Gold Addy Award for The Accidental Sisterhood BOOK COVER
2007 Gold Addy Award for The Accidental Sisterhood PRESS KIT
2007 Gold Addy Award for Lock 3 Live POSTER SERIES
2007 Gold Addy Award for Keathley Advertising OFFICE ETIQUETTE COLORING FUN

2006 Judge's Choice Addy Award for Kaiser Permanente ORANGE THRIVE
2006 Judge's Choice Addy Award for Keathley Advertising ART OF OFFICE ENTERTAINING
2006 Judge's Choice Addy Award for 1Akron.com OLD #3 FIRESTATION LOGO
2006 Gold Addy Award for Keathley Advertising ART OF OFFICE ENTERTAINING
2006 Gold Addy Award for Crave EAT, DRINK, CRAVE BRANDING
2006 Gold Addy Award for 1Akron.com OLD #3 FIRESTATION LOGO
2006 Gold Addy Award for Kaiser Permanente ORANGE THRIVE
2006 Gold Addy Award for Kaiser Permanente CONTINENTAL DIRECT MAIL
2006 Gold Addy Award for Evo Medispa EVOLVE BEAUTIFULLY EVENT
2006 Gold Addy Award for 1Akron.com MAIDEN LANE SIGNAGE

2005 Davey Award for Kaiser Permanente ORANGE THRIVE
2005 MarCom Award for Kaiser Permanente ORANGE THRIVE
2005 Gold Addy Award for Time Warner ROAD RUNNER GET YOUR MODEM RUNNING TRADE AD

1995-2018 137 Silver Addy Awards for various clients

education
Bachelor of Fine Arts in Graphic Design with Honors
School of Fine Arts and Design
University of Akon
Akron, Ohio

references
Available upon request
Back to Top