One of the most noble goals I try to integrate into all creative is to help brands identify how they are making the world a better place. Changing the world by changing a light bulb helped General Electric identify and communicate their place in a highly scrutinized green movement.
![](https://cdn.myportfolio.com/55b3b0f018ffe4e9ad614a557bc9a874/9a5eea11-7283-497a-9ca0-e86f4f9cf6d4_rw_3840.jpg?h=0ff6d0b3dd51c560e260f3489c0a39ae)
![](https://cdn.myportfolio.com/55b3b0f018ffe4e9ad614a557bc9a874/89ebd7c5-ad58-4add-92fb-bcd7933b8944_rw_1920.png?h=a3884468cfd1ac8786fc75511825cc00)
![](https://cdn.myportfolio.com/55b3b0f018ffe4e9ad614a557bc9a874/a78a8a47-fffe-4320-aa94-bea4f0e966f9_rw_1920.jpg?h=836349143841bd8ed4e018088d9fae4d)